Social media trends this week

The moments of the week

• Harry Kane wins 2026 Ballon d'Or 1 of 7 days · breaking out today

  Football accounts across our feed are posting about the Ballon d'Or in volume today, with Harry Kane edits, a Harry Kane phrase repeating across posts, and a headline dissecting Bukayo Saka's outfit on the night.

• Student-led movement ousts Vučić in Serbia election 1 of 7 days · peaking

  An Instagram trending post calling Serbia's student-led protest movement historic is spreading alongside clips of a ruling-party figure singing a farewell song, as the long-standing government appears to fall.

• Jay-Z confirmed as Super Bowl LXI halftime performer 1 of 7 days · breaking out today

  Jay-Z was confirmed today to headline the Super Bowl 61 halftime show after years producing it from behind the scenes, and music fans are already posting reactions and predictions.

• Avengers: Doomsday trailer sparks mixed fan reactions 1 of 7 days · late

  A new extended trailer for Avengers: Doomsday is topping YouTube's trending chart today, and the teaser and full trailer both sit high on the chart as fans post reaction and cast-reveal videos.

• 'Feeling tremendous' TikTok sound 1 of 7 days · peaking

  A TikTok audio clip of someone declaring they're feeling tremendous has become a running punchline format, with a headline today tracing where the strange clip actually came from.

• King Tide coastal flooding clips 1 of 7 days · peaking

  Instagram's trending list is dominated by King Tide flooding videos from San Diego, Miami and Fort Lauderdale this morning, with residents filming boat ramps, harbours and streets underwater.

• Marathon runners' cars vanish 1 of 7 days · early

  A headline today describes marathon runners left stranded after all their parked cars vanished during the race, and the mix-up is the kind of story the running community films and laughs about.

• New original sound on running accounts 1 of 7 days · early

  A single original sound has appeared across several of our own running and energy-drink accounts in the last day, a format starting to spread inside the fitness corner of the feed before it has surfaced anywhere else.

Every moment →