The Social Take · TikTok · Instagram

Today’s social media trends, read for your brand.

Track the conversations, trends and top-performing posts in your industry, on TikTok and Instagram. We’re building the platform now. Until it opens, get the week’s biggest stories on social, free every Monday.

The Social TakePulled from our daily social searching

The biggest stories on social

  1. 1

    Sport

    Harry Kane wins 2026 Ballon d'Or

    TikTok 7 · 15.3M views

  2. 2

    News & culture

    Student-led movement ousts Vučić in Serbia election

    TikTok 7 · Instagram 5 · 3.1M views

  3. 3

    Music

    Jay-Z confirmed as Super Bowl LXI halftime performer

    TikTok 10 · Instagram 2 · 1.9M views

  4. 4

    Film & TV

    Avengers: Doomsday trailer sparks mixed fan reactions

    TikTok 7 · Instagram 5 · 4.3M views

The hottest stories on social, delivered to your inbox every Monday.

What we’re building

Your industry on social, bespoke for your brand.

Every morning, the conversations and trends that broke in the last 24 hours that are relevant to your brand. Not open yet: newsletter readers hear first.

  • Conversations

    The stories people are posting about today, filtered to the ones that matter to your brand.

  • Trends

    The sounds, formats and hashtags taking off on social in your industry.

  • Performance

    How your posts and your competitors’ are doing, and which creators are taking off in your space.

Your Take · every morningComing soon

Made for your brand

  • Act nowA conversation your audience is taking part in
  • WatchA competitor’s post gaining momentum
  • TryA trending format on social

We’ll email you when it’s live, and send you The Social Take every Monday.

Who it’s for

Built for the people who run the accounts.

  • Agencies

    Every client’s industry in one place, and the research for your next pitch.

  • In-house teams

    Direct access to agency-level insight.

  • Freelance social managers

    Stay up to speed across every industry your clients work in.

The week’s biggest stories on social.

Every Monday, free. Without the scrolling.