Social media trends: October 2026

The moments of the month

• Witcher 3 Remastered breaks all-time Steam player record 2 days

  The remastered Witcher 3 is pulling a fresh wave of players back on Steam, with clips of the new visuals circulating a day on.

• Medvedev defaulted for hitting ball boy with ball 2 days

  Footage of Daniil Medvedev being defaulted for hitting a ball boy is still being replayed and reacted to a day after it happened.

• Verity movie adaptation released amid mixed reviews 2 days

  The film adaptation of Colleen Hoover's Verity is out and being torn apart in reaction videos, with viewers comparing it unfavourably to the book and mocking changes to the plot.

• Man City appeal guilty verdict in Premier League case 2 days

  Man City have confirmed they are appealing their guilty verdict, and clips are circling on what it means for the squad, a step on from yesterday's reaction content.

• Harry Kane wins 2026 Ballon d'Or 1 day

  Football accounts across our feed are posting about the Ballon d'Or in volume today, with Harry Kane edits, a Harry Kane phrase repeating across posts, and a headline dissecting Bukayo Saka's outfit on the night.

• Student-led movement ousts Vučić in Serbia election 1 day

  An Instagram trending post calling Serbia's student-led protest movement historic is spreading alongside clips of a ruling-party figure singing a farewell song, as the long-standing government appears to fall.

• Jay-Z confirmed as Super Bowl LXI halftime performer 1 day

  Jay-Z was confirmed today to headline the Super Bowl 61 halftime show after years producing it from behind the scenes, and music fans are already posting reactions and predictions.

• Avengers: Doomsday trailer sparks mixed fan reactions 1 day

  A new extended trailer for Avengers: Doomsday is topping YouTube's trending chart today, and the teaser and full trailer both sit high on the chart as fans post reaction and cast-reveal videos.

• 'Feeling tremendous' TikTok sound 1 day

  A TikTok audio clip of someone declaring they're feeling tremendous has become a running punchline format, with a headline today tracing where the strange clip actually came from.

• King Tide coastal flooding clips 1 day

  Instagram's trending list is dominated by King Tide flooding videos from San Diego, Miami and Fort Lauderdale this morning, with residents filming boat ramps, harbours and streets underwater.

• Marathon runners' cars vanish 1 day

  A headline today describes marathon runners left stranded after all their parked cars vanished during the race, and the mix-up is the kind of story the running community films and laughs about.

• New original sound on running accounts 1 day

  A single original sound has appeared across several of our own running and energy-drink accounts in the last day, a format starting to spread inside the fitness corner of the feed before it has surfaced anywhere else.

• Katie Zacharia press briefing memes 1 day

  Clips of the new White House press secretary's shaky debut briefing are being turned into skits, remixes and reaction memes across accounts, more than it is being argued about in text.

• Barcelona 4-1 Galatasaray disallowed goal 1 day

  Galatasaray fan accounts are posting 'what if that goal had stood' edits after a heavy Champions League loss to Barcelona, fuelled by anger over a disallowed goal.

• Vinicius Jr sent off, misses Clasico 1 day

  Vinicius Junior picked up a red card and will miss the coming El Clasico, giving clip accounts a fresh flashpoint to replay and debate.

• Narnia Magician's Nephew Netflix trailer 1 day

  Netflix released the trailer for its new Narnia film and it is charting on YouTube today, prompting first-look reactions and casting takes.

• Raye ticket touts anger fans 1 day

  Raye called out ticket touts after the sign-up for her Albert Hall show was overwhelmed, and fans are filming their failed attempts to get in.

• Man Utd fallout over Wilcox 1 day

  A fresh internal fallout at Manchester United centred on Wilcox is being clipped by fan and pundit accounts for reaction takes, the latest in a run of damaging stories at the club.

• Susan Dell sparks viral speculation after White House appearance 1 day

  A wave of AI-generated parody clips about a fictional "Susan Dell" at the White House is flooding Instagram Reels, with creators riffing on her look, gestures and supposed ties to Trump in comedy and conspiracy-style formats across many languages.

• Celebrity Traitors round table sees two players banished 1 day

  The Celebrity Traitors round table where two players were banished is being clipped and reacted to heavily, with the emotional fallout and reveal moments driving posts.

• Olivia Colman reacts to Celebrity Traitors blunder 1 day

  Olivia Colman has publicly addressed the viral Wicker Man-style memes made about her, giving the meme a fresh news hook and sending people back to clip and remix the original format.

• Paramount developing live-action Cyberpunk 2077 movie 1 day

  A live-action Cyberpunk 2077 film adaptation was confirmed today, reportedly with CD Projekt Red involved, and gaming creators are already posting reaction and casting-wishlist content.

• Fury vs Joshua tickets sell out despite high prices 1 day

  Tickets for the Fury-Joshua fight sold out within the hour despite prices reaching thirteen thousand pounds, and clips of the announcement and price shock are circulating among boxing and sport accounts.

• Verstappen investigated at Singapore GP 1 day

  Max Verstappen topped the Singapore Grand Prix sprint qualifying session but is now facing a stewards' investigation, and F1 clip accounts are posting the drama as it unfolds live.

• #Gymtok Posts Across Four Accounts 1 day

  Inside our own #gymtok signals, four of the accounts we follow (@bymiamendes, @emilyyy.fit, @reissdoesfitness, @sorafitness_) all posted under the hashtag today, suggesting a shared format or challenge moving through the fitness creator circle before it has been written up anywhere else.

• #Runclub Running Content Surge 1 day

  Running-related hashtags and sounds including run club culture are spreading heavily alongside general gym and motivation content, reflecting a broader moment around group running as a lifestyle trend.

• Rob Beckett confronts housemates on Celebrity Traitors 1 day

  A moment where contestant Rob finally confronts his housemates is being clipped and celebrated across TV fan accounts today.

• Rick Ross eats rigatoni in Paris as promised 1 day

  Rick Ross followed through on a pasta-related promise he made online, and the payoff clip is being shared as a comedy moment today.

• ASOS customers sent threatening hacked notification 1 day

  ASOS customers are receiving and sharing a threatening notification after an apparent hack, with screenshots spreading today.

• Jeffrey Archer dies aged 86 1 day

  News broke today that author and former politician Jeffrey Archer has died, prompting tributes and retrospectives online.

• South Korea captain apologises for military exemption gloating 1 day

  South Korea's captain has apologised after gloating about his military service exemption, and the clip of the original comment is being replayed today.

• Celia Imrie reveals warning she gave Richard E Grant 1 day

  A moment from Celebrity Traitors where Celia Imrie warns a castmate who then ignores her is being clipped and reposted as viewers debate who is faking being a traitor.

• McDonald's bottles pickle juice for football players 1 day

  McDonald's is bottling its pickle juice and giving it away free, and the novelty product is being filmed and taste-tested by creators as soon as it appears.

• Shevchenko's son joins non-league Sholing FC 1 day

  The son of a Ballon d'Or winner has signed for non-league Sholing FC after being released by his previous club, a surprise move fans are already filming and reacting to.

• 'Claudiapatra' moment steals Celebrity Traitors episode 1 day

  A standout moment and nickname, 'Claudiapatra', plus a coffin challenge from this week's Celebrity Traitors episode is being clipped and shared, with fans also hunting down the cast's outfits.

• Stray Kids join BTS in Grammys boycott 1 day

  Stray Kids have joined BTS in boycotting the Grammys over the new Asian Pop category split, a move fans are posting reaction and explainer content about today.

• Taylor Swift dominates VMAs sparking music video debate 1 day

  Taylor Swift's big night at the VMAs has reopened a wider debate people are filming takes on, about whether music videos still matter in a streaming and short-form era.

• Bahrain Grand Prix to be held in Malaysia 1 day

  This weekend's Bahrain Grand Prix is actually being held at Sepang in Malaysia, and F1 fans and our own racing accounts are posting race build-up, driver quotes and track content under that mismatch.

• Prix de l'Arc de Triomphe day 1 day

  Europe's biggest flat race, the Arc, runs today, with tipsters and racing accounts posting final fancies and form clips ahead of the race.

• Colapinto crashes out of Baku Grand Prix 1 day

  F1 fan accounts are posting heavily under #formula1 today, built around replays and reactions to the Baku Grand Prix crash from the weekend.

• Lewis Hamilton Race Clips 1 day

  Hamilton-focused accounts are posting race and performance clips today, a smaller but steady stream compared to the broader Man City and F1 volume.

• Cristiano Ronaldo leaves Portugal camp 1 day

  Broadcaster accounts are posting Ronaldo content again today, a smaller recurring strand alongside the bigger Man City story.

• Premier League Matchday Push 1 day

  Club and broadcaster accounts are running their regular matchday highlight and build-up content as the latest Premier League round plays out.

Every moment →